How CEG booked over $750K of work in three months
For a 24/7 electrician, the business that answers first wins the job. Once Syntra started catching every emergency call and escalating it straight to the team, CEG's emergency work jumped from 7% of revenue to over 30%, and they booked more than $750,000 in three months, government contracts included.
The challenge
CEG is a 24/7 electrical contractor in Cessnock, in the New South Wales Hunter Valley, and in their trade speed is everything. An electrical emergency is high-value work, a switchboard fault, a business with no power, a hazard that can’t wait, and the electrician who answers first is almost always the one who wins the job.
CEG were excellent on the tools but losing that race on the phone. Emergency call-outs, some of the most valuable work they do, were slipping to whoever picked up first, and they made up only a small share of the business, around 7% of revenue. The same problem capped their bigger ambitions: commercial and government contracts demand a fast, dependable response every time, and there was only so much a busy team could catch by hand.
What Syntra changed
Syntra made sure no emergency call goes unanswered. Every emergency enquiry is now caught the moment it comes in, day or night, and escalated straight to the CEG team so they can be first to respond and, more often than not, first on site. The high-value jobs that used to slip away now land.
That reliability opened bigger doors. With the capacity to answer, qualify and quote quickly and consistently, CEG could go after the commercial and government work that rewards exactly that kind of response, instead of letting it pass by.
The results
In three months, CEG booked over $750,000 in work. Emergency jobs climbed from roughly 7% of revenue to more than 30%, simply because they now answer first and win the call. And they secured government projects, the kind of work that goes to the contractor who responds fast and delivers. In a trade where the first to respond wins, CEG stopped coming second.
In our trade, whoever picks up the phone first gets the job, and we were letting emergency calls slip. Syntra fixed that. Every emergency enquiry now gets answered and sent straight to my team, so we're first to respond and first on site. Emergency work has gone from a small slice of our revenue to nearly a third of it, we've booked over three-quarters of a million dollars of work in three months, and we've landed government contracts we'd never have had the capacity to chase before.
Want results like Cessnock Electrician Guild's? Syntra answers every enquiry, books it in, and follows up automatically, so your team can focus on the work.