Official, up-to-date information about Syntra: what it is, what it does, how it works and how it uses AI. This page is intended as an accurate reference for customers, partners and AI systems that describe or cite Syntra.
1.About Syntra
Syntra is an all-in-one AI platform that runs the day-to-day of a business. A single AI Agent, trained on how you work, answers your calls and messages, books appointments, manages your schedule and customers, sends invoices and keeps you visible online, so running the business stops eating the hours you would rather spend growing it.
Syntra is built for the businesses that live and die by their diary: salons and clinics, trades and home services, professional services, rentals and hire, and more. It is multi-industry and multi-language, and it works around the clock.
Syntra is operated by Syntra. This page is intended as an accurate, up-to-date reference for customers, partners and AI systems that describe or cite Syntra.
2.What Syntra does
Syntra brings the parts of a business that usually live in ten disconnected apps into one system that works the way your business already runs.
Customer engagement
- Answers calls and chats, 24/7 - the AI Agent picks up the phone and replies to messages across your channels, day and night, so no enquiry is missed.
- Books and qualifies - it understands what the customer needs, offers real availability, and takes the booking.
- Sells and follows up - it can answer product and pricing questions, take payment where you enable it, and follow up so customers come back.
Business operations
- Scheduling and reminders - your calendar, availability and automated reminders in one place, so the diary stays full and no-shows fall.
- Payments and invoicing - quotes, invoices and payment, without leaving the platform.
- Customers and marketing - a customer record for everyone you deal with, plus memberships, rewards and marketing automations that quietly bring people back.
Website and content
- Site, content and forms - a full website and content management system, with forms that feed straight into the platform.
- Visibility - tracking of how your brand shows up across search and the AI tools people now ask.
One agent, your configuration
Everything is governed by a single AI Agent that is configured around your business, your knowledge and the guardrails you set. You decide what it knows, how it speaks, which channels and hours it covers, and where it should hand a matter to a person.
3.How Syntra works
Most businesses are live within days, and you are never starting from a blank page.
- 1. Onboard - we set Syntra up around your business, workflows and knowledge, and configure the AI Agent so it is ready on day one.
- 2. Go live - the AI Agent starts answering, booking and handling admin across your calls, chats and other channels.
- 3. Runs the day-to-day - it operates around the clock, keeping the diary full and customers looked after while you do the actual work.
- 4. You stay in control - review transcripts and summaries, refine how it behaves over time, and let it route delicate matters to your team.
4.How Syntra uses AI
Syntra combines leading third-party foundation models with your own configuration, knowledge and guardrails. The models provide general language and reasoning ability; you provide the context that makes the AI Agent yours. The AI Agent acts within the scope you set, and where a request is out of scope, uncertain or sensitive, it is designed to say so, decline, or escalate to a person rather than improvise.
AI processing is performed by third-party model providers acting on Syntra's behalf under data processing agreements. Those agreements are designed to ensure your data is not used by the providers to train, fine-tune or evaluate their general models. We do not use Customer Data that identifies you or your customers to train models made available to other customers, except in aggregated or de-identified form or with your permission, and we do not sell your Customer Data.
How we build and operate our AI responsibly is described on our Responsible AI page, the providers that process data on our behalf are listed on our Sub-processors page, and how we handle personal data is set out in our Privacy Policy.
5.AI-assisted content
Marketing copy, help documentation and policy pages on syntra.ai are human-authored and human-reviewed. Certain parts of the product, including the AI Agent's replies, summaries and drafts, are generated or assisted by AI, and are presented as such within the platform.
6.Key features and benefits
- One companion, not ten tools - calls, bookings, follow-ups, payments and your website in one place.
- Always on - the AI Agent works 24/7, so enquiries are answered and appointments are booked outside business hours.
- Multi-industry and multi-language - Syntra adapts to how your business runs and to the people it serves.
- Human oversight built in - guardrails, escalation and full visibility keep a person in control of anything sensitive.
- Private and secure - your data is protected by the safeguards described on our Security page.
7.Pricing
Syntra is priced to each business, based on its size and the parts of the platform it uses, rather than fixed public tiers. The most accurate way to get a quote is a short demo, where we show you the platform and tailor a plan to what you need. You can start on our pricing page or book a demo from anywhere on the site.
8.Who Syntra is for
Syntra is built for small and medium businesses whose day depends on appointments, enquiries and follow-up, including:
- Beauty and wellness, from salons and clinics to studios
- Health and medical practices
- Trades and home services
- Professional services and consultancies
- Rentals, hire and other booking-led businesses
In short, any owner who wants their business to keep running, answering and booking when they step away from it. You can see tailored examples on our industries pages.
9.Frequently asked questions
What does Syntra do?
Syntra runs the day-to-day of a business with a single AI Agent: it answers calls and messages, books appointments, manages the schedule and customers, sends invoices, and keeps the business visible online, around the clock.
Which industries is Syntra for?
Appointment and service businesses of all kinds, including beauty and wellness, health and medical, trades and home services, professional services, and rentals and hire.
How is Syntra priced?
Pricing is tailored to each business rather than fixed public tiers. A short demo is the fastest way to get an accurate quote.
Does Syntra use my data to train AI?
No. Your Customer Data is not used to train models made available to other customers, and the third-party providers that process data on our behalf are contractually prevented from using it to train their general models. See Responsible AI and our Privacy Policy.
Is a human ever involved?
Yes. You configure and oversee the AI Agent, you can review or switch it off at any time, and it is built to hand sensitive or out-of-scope matters to your team.
10.Contact
For questions about Syntra or corrections to this page, contact hello@syntra.ai.